Luxury Market Expansion: LG Electronics has opened its third U.S. showroom for its ultra-premium built-in home appliance brand, SKS (formerly Signature Kitchen Suite), in Chicago, Illinois, a major hub for architecture and design.
Design and Experience: Designed in collaboration with renowned architect Piero Lissoni, the 8,672-square-foot showroom features five fully-tailored kitchens, allowing visitors to experience the SKS brand’s ‘True to Food’ philosophy and advanced technologies in an immersive, lifestyle-oriented setting.
Technological Integration: The showroom utilizes LG MAGNIT direct-view LED displays (81 square meters) to create a luxury cinematic and digital art showcase, enhancing the visitor experience with visual brilliance and technological innovation.